The East London Premier League Club has teamed up with the Club's Community Sports Trust and homeless charity Crisis UK, to fund a particularly special project this Christmas.
Reaching out to the homeless over the holidays, the week-long project began on Tuesday 23 December, with the Hammers' football coaching sessions becoming an important new part of Crisis at Christmas' well-established programme.
Upward of 200 guests turned out on day one at The City Academy, Hackney, with football, hot food and access to healthcare among the precious services on offer. Additionally, regular attendees of the football sessions will be invited to enjoy Sunday 28th December's Barclays Premier League showdown with Arsenal at the Boleyn Ground.
The Community Sports Trust's coaching sessions have continued right throughout the Christmas period and are to culminate in a five-a-side tournament at the City of London Academy on Sunday 28th December, where West Ham are to run the contest and will be providing all the participants with kit.
It's great to see initiatives like this from a community club.